WorldStar for Panther: brand awareness successfully increased

The secondary placement element created at Panther Display with its richly detailed colour and form language "...fits perfectly into the marketing strategy and helps to increase brand awareness," was the verdict of the international jury, recognising the visual implementation of Staedtler's creative strategy by the display experts.

The WPO has been awarding WorldStars to competition participants from all over the world since 1970. It is one of the largest, global industry events dedicated to and celebrating the continuous evolution of packaging design and technology, while providing incentives to learn from award-winning winners. The jury evaluations focus on criteria such as innovation, sustainability, hygiene and other trends. This is intended, for example, to highlight the efforts of brand manufacturers, designers and also students in finding packaging solutions for the future.

The Staedtler Back-to-School campaign for 2021 was dedicated to the theme "Nature". The secondary placement of Panther Display puts the very successful and popular Noris Colour brand crayons in the spotlight. The central eye-catcher of the display is a towering tree with a three-dimensional leaf canopy. The tree stands as a symbol for Staedtler's responsible use of wood, the resource from which the crayons are made. Through the filigree paper structure of a rosette, the element appeals to several senses of the consumer at once: With a light breeze, the honeycomb rosette moves as if in the natural environment of a forest.

With reference to the drawing and painting pencils, the display is given a print design in which hand-hatched drawings of nature motifs, earth, grass, flowers, animals etc., are combined. The well-known Staedtler logo is placed on the central body of the display and can be seen from afar.

The display with 1⁄2-pallet dimensions presents both goods on Euro hooks and upright products in hanging trays and a bottom tray. It is based on a corrugated cardboard pallet with a fascia and offers plenty of space for product presentation on up to six levels on the front and back as well as on a narrow side. Easy restocking with branded products is possible at any time.

As an important part of Staedtler's supply chain, Panther Display also handles the packaging of the secondary placements. In close coordination with the customer, the required quantities are assembled and made available on demand. At the end of the campaign, the display made of corrugated cardboard is returned to the material cycle and is reused via waste paper recycling.