Packaging with a wow factor: Thimm develops exclusive e-commerce packaging for luxury multi-brand digital platform Mytheresa

Designed by Thimm, the packaging is made from high quality printed corrugated board and recyclable. While the outside of the box is kept in a natural brown colour, the inside of the box has an eye-catching design: the exclusive Mytheresa pattern reflects the world of Mytheresa and creates a wow factor when the box is opened. By carefully selecting recycled paper, Thimm was able to print the design on bright white material, meeting Mytheresa's requirements to continue to offer its customers a lower-impact alternative to its signature yellow-boxes. Another highlight is the included “With Love from Mytheresa” card, which adds an emotional touch to the unboxing experience for Mytheresa customers. This card is pre-attached to the inside of the box lid at Thimm's production facility, saving Mytheresa additional assembly work.

The box can be assembled quickly and efficiently during the packing process thanks to its four-point glued base. Two integrated glue stripes allow the box to be sealed without additional tape, both for Mytheresa's shipping process and for easier customer returns. Available in eleven different sizes, the packaging has been optimised to ensure a perfect fit for every Mytheresa order, minimising wasted space. An integrated tear strip ensures easy opening of the box.

Michael Kliger, Chief Executive Officer of Mytheresa, said: “We believe that the way luxury products are presented plays a crucial role in how our customers feel about their shopping experience with us. Our new packaging has been carefully designed to ensure that each unboxing moment will bring joy and inspiration to our customers.”