STI Group: 3x Gold at the Display Superstar Award 2022
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The Lavazza launch display caused great enthusiasm among the Display Verlag jury and the trade visitors at this year's Display Summit.
Visible from afar, the column displays combine a sales function with an atmospheric presentation of the new product. In colour-coordinated pallet displays, the five different product varieties are offered in the food retail trade. The illuminated display cases, which can be viewed from two sides, bring the Italian flair of the brand to the POS.
A curved printed cardboard blank forms the authentic background for the scenery printed on a diagonally set acrylic panel. With great attention to detail, cut-outs for the original capsules and the Lavazza cup are incorporated, a Vespa is inserted into the floor as a die-cut and the lighting accents are set.
At the festive awards gala at the beginning of November, Lavazza Deutschland GmbH, BestSeller Agentur für Absatzförderung GmbH and the STI Group were awarded 3x gold. The creative solution for the launch of the new Lavazza capsule dominated the category material focus corrugated board product-carrying (quarter pallet) and was also awarded the special jury prize for innovation and the special visitor prize Consumer Superstar.
