3 SHOP! Awards Paris 2024

These three food promotions were successful with their sustainability approaches:

Schweppes Yellow Storm Promotion by Suntory
The "Yellow Storm" campaign is Schweppes’ major opening event for the cocktail season in France, Spain, Belgium and the Netherlands. All POS displays and decorations have to be as sustainable as possible. Therefore, 97% recycled carboard was used, many solutions are reusable and monomaterial for easy disposal.

Volvic Rugby Plywood Display by Danone
Danone used the FSC® wooden displays at the 2023 Rugby World Cup in France to promote responsible use of the valuable resource of drinking water, the use and disposal of plastic bottles and correct waste separation. The angled positioning of the Volvic canisters ensures that the water is consumed completely. Refill containers in the lower part do not only enable quick replacement, but also facilitate access for people with limited mobility.

Maple Joe Display by Famille Michaud
Famille Michaud Apiculteurs presents its wide range of products on seasonal occasions in France in large island placements. The development of the stable and flexible shelf display required and received eco-design:

• Maximum recyclability: corrugated cardboard replaces the former material mix.
• Resource-optimised: lightweight FSC®-certified recycled material and intelligent design need less raw materials and produce less waste.