Step tray from DS Smith strengthens brand perception on the sausage shelf

The special feature: the innovative tray made of corrugated board presents the branded products it contains on two levels. In combination with the openly designed and identity-strongly printed front view, the step integrated into the packaging ensures a significantly improved perception of the sausage specialties at the sales shelf. A separate packaging insert is not required for this. The second level, which now also helps to bring the rear products into the shopper's field of vision, is created directly from the blank.

SFW Schildauer Fleisch- und Wurstwaren GmbH is one of the large and traditional meat and sausage producers in the Free State of Saxony. Since 1905, the company has been producing and refining its hearty tasting and multiple award-winning specialties at its Belgern-Schildau location. The quality products are sold not only in the company's own stores but also in discount grocery stores and supermarkets. In order to increase the perception and sales of its own brand in the abundance of goods on offer, the traditional company from the town of the Schildbürger relies on a new type of packaging solution.

The retail-oriented shelf packaging was developed and produced by DS Smith. The highlight of the new solution is the integrated step. It allows the rear product packaging to be raised within the tray, so that consumers see more of the product overall when shopping at the refrigerated shelf and are thus encouraged to reach for it. The attractive appearance is enhanced by the open design of the tray and its high-quality printing in the look and feel of the brand.

With DS Smith's clever solution, SFW Schildauer Fleisch- und Wurstwaren GmbH can significantly improve the visibility and differentiation of its products at the point of sale. In addition to the sales-promoting advantages, retailers and companies benefit from easy handling. Not only can the tray be erected and filled extremely quickly, but as a mono-material packaging made of corrugated board it can also be disposed of and recycled just as easily. In line with the new DS Smith sustainability strategy "Now. And in the future."