Smurfit Kappa wins 13 WorldStar Awards
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Smurfit Kappa, one of the world's leading producers of paper-based packaging, wins thirteen awards at the most important international prize for packaging solutions, the WorldStar Award 2022. Smurfit Kappa impresses with innovation, sustainability and creativity.
The WorldStar Award of the World Packaging Organisation (WPO) honours the most innovative packaging designs and technologies once a year. The 440 products submitted from 37 countries have already received national awards, which makes the award ceremony a particularly prestigious event.
Winning entry from Germany: Packaging with spring effect
By winning 13 WorldStar Awards, Smurfit Kappa underlines its leading role in the field of innovative and sustainable packaging solutions. From Germany, the "Packaging solution with the spring effect", for pharmaceutical pumps and filters, was convincing in the "Medical and Pharmaceutical" category. This had already won the gold medal in the "Sustainability" category at the German Packaging Award 2021.
The special strength of the new packaging solution impresses with an intelligent corrugated board cut and a smart packaging construction. The construction works like a shock absorber and the spring effect makes the packaging reversible. The space-saving packing size during transport until packaging at the place of use as well as the mono-material made of corrugated board also lead to significant sustainability advantages. In addition to the complete replacement of PE foam protective elements, which were used in the previous packaging, the new packaging solution will save CO2 and costs for the customer in the future.
Nico Heitmann, Head of National Marketing & Business Development, comments: "We are very proud of our innovative strength and see our work confirmed once again with top awards such as the German Packaging Award and the World Star Award. It is important for us to develop solutions that are sustainable and at the same time generate efficiency gains for our customers. For example, our customer from the pharmaceutical sector saves large amounts of plastic as well as 20 tonnes of CO2 and €110,000 per year with the new spring knitting concept. These are results and progress that we strive for."
Further World Star Awards of the Smurfit Kappa Group
Other award-winning products came from Brazil, the Czech Republic, Mexico, Norway, Poland, Slovakia and Sweden. Smurfit Kappa's solutions shone especially in the beverage sector and the fast-growing e-commerce segment. A highlight was the award in the Point-of-Sale category for a free-standing display made of corrugated board that presents decorative wine bags and baskets.
