SCREEN updates Truepress logos to clarify product development for individual printing markets

SCREEN GA initially launched the Truepress Jet 520 roll-fed inkjet system in 2006. Since then, it has applied its inkjet technologies and software technologies – including workflows – to develop a wide variety of digital presses and solutions adapted for specific markets. So far, the company has targeted the commercial/publishing, label and packaging fields. In recent years, expectations around the capabilities of digital presses have grown fast in each of these markets. At the same time, the types of solutions required have continued to diversify. In response to these trends, SCREEN GA has been working to better differentiate its development of products and solutions for individual fields, and increase its ability to deliver new value to its customers. As part of this process, it has updated the logo designs and colors of its Truepress series products for each of the three markets above. The new designs are based on the concepts of tradition and innovation, and use traditional Japanese color schemes with simple, refined lettering.

With this combination, SCREEN GA sets out to communicate its technological strength and ability to innovate to the world. These features have long been associated with companies based in its home city of Kyoto, Japan’s ancient capital. Going forward, SCREEN GA plans to continue its development of products with market-specific branding to be better able to differentiate the solutions it can deliver to each field. It is also focused on continuing its efforts as a solution creator. Through this, it can provide new value to its customers and promote further growth in its respective markets.