Popularity of entry level Ricoh ProTM C5300 drives market share gains

Sales of the EDP Award winning, entry level Ricoh Pro C5300s Series sheet fed colour press lifted Ricoh’s market share in key areas according to IDC’s Quarterly Hardcopy Peripherals Tracker 2021Q1. It reports:

- An increase in Ricoh unit market share from 22.1% in 2019 to 26.8 % in 2020 in IDC’s Total Colour Laser Production category for the EMEA region.
- In IDC’s Colour Laser Light Production category (Colour Light & Colour Very Light), Ricoh’s unit market share increased from 22.6% in 2019 to 27.6% in 2020.

The Ricoh Pro C5300s Series is the newest model range in Ricoh’s sheet fed portfolio. It was developed to enable Print Service Providers, print on demand environments and Corporate Reprographics Departments to responsively produce small to medium run length applications including brochures, catalogues, postcards, and envelopes.

Building on the success of its predecessor, the Ricoh ProTM C5200s, it enables greater production flexibility, higher print quality and a broader service offering.

Eef de Ridder, Vice President, Graphic Communications Group, Ricoh Europe, says: “These market share gains in a number of key sectors show how the Ricoh Pro C5300 has answered a clear demand. During an exceptionally challenging time print environments want a high quality light production versatile solution. The ability to produce many creative applications at 80ppm, with a monthly duty cycle of 450,000, delivers a flexible productivity that drives profitability.”