FACHPACK 2024: LEONHARD KURZ makes security designs a visual highlight

Award-winning packaging with innovative security features
Trade fair visitors will be able to learn more about the award-winning “Sweet Honey” concept at the KURZ stand. The smart packaging solution from KURZ subsidiary SCRIBOS uses the copy-protected security marking SCRIBOS ValiGate®. An integrated QR code allows consumers to easily verify product authenticity with a simple smartphone scan – with no need for a separate app. “Sweet Honey” combines digital and analogue packaging components, enabling the implementation of unique patterns on labels, such as a unique honeycomb design, which act as a security feature. Out of nearly 250 entries from 13 countries, the concept was awarded the German Packaging Award in the “Digitalization” category in 2024.

TRUSTCOLOR® Plus – color flip and 3D effect in hexagon design
With TRUSTCOLOR® Plus, KURZ is presenting a brand new security design highlight at FACHPACK 2024. The decorative hexagon design combines fascinating color flip effects with the 3D depth of TRUSTSEAL® SFX – specially designed non-holographic structures that make design elements look as though they are moving. When the packaging is turned or tilted, the color changes, for example from green to blue, as incident light hits it. No dyes or color pigments are used. The special properties of TRUSTCOLOR® Plus offer a high degree of design freedom in terms of size and shape – large-scale finishes as well as very fine decorations are possible. This innovative KURZ solution can be applied as a visual security feature through hot stamping, while the integrated nanotext offers additional design options: for example, lettering with a height of just 35 μm that can only be viewed under a microscope.

Unique 3D hologram: TRUSTSEAL® SFX
KURZ uses a CBD oil sample packaging featuring a delicate hemp leaf design to demonstrate how high-quality packaging for premium products such as oil, maple syrup or wine and trending products such as cannabis, can be impressively presented. TRUSTSEAL® SFX creates impressive visual 3D effects and the illusion of real optical depth. The extraordinary look of the finishing makes the design more noticeable and the product uniquely recognizable.

Highlights at the KURZ stand also include sample packaging featuring TRUSTSEAL® and diffractive ValiGate®. The sophisticated combination of both security elements brings together visual and digital security features, and offers high security, reliable copy protection and serialization. And no app is required for authentication. Through packaging concepts for eau de toilette, anti-aging cream and even a cap with a hangtag, KURZ shows the diverse spatial possibilities that TRUSTSEAL® opens up for counterfeit-proof packaging design.

Flexible printing solutions for late-stage customization
Printing systems from the KURZ subsidiary MPRINT offer a further exciting innovation. At FACHPACK, the focus will be on two digital solutions – MJETeco and MCUBE – which cover late-stage requirements for label and sheet-fed printing. They can be used, for example, to flexibly integrate digital brand protection features such as ValiGate® into existing production processes with little effort. Stand-alone solutions are also easily accessible. At the KURZ stand, trade fair visitors can see KURZ’s innovative packaging solutions and a live demonstration of MPRINT's printing systems, in which pre-printed labels are finished post production.