Heidelberg looking to drive resource efficiency and circularity in packaging

By joining the international alliance 4evergreen, Heidelberger Druckmaschinen AG (Heidelberg) is affirming it is fully committed to environmentally friendly products and technologies. Handling natural resources sustainably and continuously improving circularity, that is to say the circular economy, are key concerns in the growing packaging segment . Consumer demand for sustainable and fiber-based packaging solutions is increasing further still. As a leading partner of the folding carton industry, Heidelberg therefore supports the 4evergreen alliance’s holistic approach throughout the value chain for climate-friendly, green packaging in an enhanced circular economy. “Environmental protection and sustainability are global issues that are also becoming increasingly important in the print media industry,” says Heidelberg CEO Rainer Hundsdörfer. “For many years, Heidelberg has been promoting environmental and sustainability initiatives when developing and manufacturing machinery and units. We are also looking to drive forward and further improve options in terms of recyclability and the use of resources during production in the growing packaging segment,” he adds.

“Here at 4evergreen, we believe in the power of a holistic approach and are bringing together stakeholders from the entire value chain to make fiber-based packaging more recyclable. The commitment Heidelberg is demonstrating toward environmentally friendly products and developing new technologies to boost circularity is central to our work,” emphasizes the alliance’s Program Director Susanne Haase.