Hahnemühle apprentices plant trees for World Earth Day 2022

“We are committed to our ‘Green Rooster’ initiative since 2008, which is unique in the paper industry, and for this reason we partnered this year with the oldest German and internationally recognized forest conversion project. Under the motto ‚PLANTING UP against climate change‘ we plant native trees such as sycamore maple and larch“ stated Bettina Scheerbarth, responsible for Sustainability Communication at Hahnemühle.

The plantings are essential for erosion control, as drinking water reservoirs, for biodiversity and for cooling the landscape. In 40-60 years, the resulting stable mixed forests will also resume their important function as CO2 reservoirs. „We believe this is a genuinely meaningful and future-oriented action to make the Harz a green lung again. The tree planting project is part of Hahnemühle ́s apprentice academy and will go on” enthuses Dr. Barbara Born, Environmental Officer at the papermanufacturer.

Hahnemühle teamed up with the tree planting initiative which has been working since 1993 to protect, preserve and care for the forest and to promote understanding of the interrelationships in nature. The aim is to encourage a broad public to use natural resources in a nature-friendly way through the voluntary work in the forest ecosystems. „Bergwaldprojekt – Mountain Forest Project“ is for that linked to internationally recognized and with Gold Standard certified climate protection projects.