H&M tests paper packaging in online retailing
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Swedish textile group H&M Hennes & Mauritz GBC AB, Stockholm, tested sustainable packaging solutions in December at its logistics centers in the Netherlands, the United Kingdom, Sweden, China, Russia and Australia.
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The paper bags have already been used in several million packages to end consumers, according to H&M, and have been used to ship its COS, ARKET, Monki and Weekday brands. The H&M brand has also begun rolling out the packaging solution in select markets and will expand its use in the coming months, the fashion company said. In early 2021, the & Other Stories brand is also expected to ship online orders in recyclable paper packaging.
Company profile: EUWID Verpackung, Germany, Gernsbach
