Inventing a playful multi-packaging solution for Funzy

We have created a new online retail packaging solution for Funzy, which makes modular play sofas for kids. The solution is playfully designed with multiple secondary uses for the end user.

A multi-packaging solution
© DS Smith Packaging
24.09.2024
Source:  Company news

Our corrugated cardboard provides a robust protection during product transportation and storage, and it can also be converted into a shelf and toys for children. The bottom flap of the packaging has a number of die-cuts for children to assemble into figures including rockets and rocking horses. The material is craft-friendly and can be personalised with paint and stickers.

In addition, the compact corrugated cardboard packaging can be transformed into a shelf for a child’s bedroom or play area. Overall, the packaging design is intended to create a learning process and the unboxing experience itself can be one of excitement and inspiration for both children and adults as they are exposed to diverse possibilities of a simple concept in upcycling.