DS Smith partners with Versuni to develop an innovative corrugated packaging solution for Philips Baristina coffee machines

The fiber-based packaging solution is made from corrugated cardboard and is fully recyclable. There are no additional plastic packaging components. The packaging also has an innovative anti-scratch coating to prevent damage to the surface of the product.

The bespoke packaging concept was developed jointly by the experienced design teams at Versuni and DS Smith. The focus was on creating a wow effect when unpacking. To achieve this, the coffee machine is placed prominently in the middle of the packaging. This allows consumers to see it immediately upon opening. The striking and visually appealing product design of the packaging allows shoppers to quickly and easily recognize the product on the retail shelf or online.

Thoran Ottens, Divisional Key Account Manager Electronics, DS Smith, says: “We are proud of the fully recyclable packaging solution. Consumer trends and expectations are fast moving. In line with the desire for sustainable packaging, we have developed this product solution with the aim of creating a high-quality visual impact on shelf and online. In line with our company purpose to redefine packaging for a changing world, we also worked closely with our client on this project to support them in their transition to a circular economy.”

DS Smith used its industry-first 'circular design metrics' tool to measure both the environmental impact and performance of the packaging solution for Versuni's Philips Baristina coffee machine. The tool enables DS Smith's design teams to assess the circularity of packaging against eight different indicators, including recyclability, reuse and optimized supply chains. These give a clear indication of the sustainability performance of a packaging design and show where attention should be focused in development or optimization.