Display from DS Smith boosts sales of apoday - health shopping in pharmacies
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Changeable temperatures, rain, wind and sleet showers: weather caprices put a strain on the immune system. A plus at Vitaminen and mineral materials supplies WEPA pharmacy need with the hot and cold beverages of its mark apoday. The dietary supplements are sold exclusively through pharmacies. An original secondary placement by DS Smith provides them with maximum attention there. The elliptical display column in the design of the popular brand guarantees a high recognition value. Thanks to the open design, customers can access the products from two sides. The secondary placement offers further advantages in handling. Not only can the floor display be set up quickly and easily, it can also be repositioned effortlessly if required - an all-round beneficial solution: for WEPA, the pharmacies and the environment. That's because DS Smith used only as much material as necessary in the construction of the easily recyclable single-material solution made of corrugated board. The jury of this year's POPAI D-A-CH Awards awarded the equally strong identity and sustainable second place with a bronze Indian in the health category. In total, DS Smith was even able to enjoy 3 awards at this year's awards.
The products of the medium-sized family business WEPA know only one distribution channel: the pharmacy. For 138 years, the No. 1 specialty retail partner has been impressing customers with high-quality pharmacy supplies - from laboratory equipment and OTC products to a comprehensive range of services for customer acquisition and retention. One of the company's top sellers is the apoday brand with its hot and cold drinks to strengthen the immune system.
The vitamin- and mineral-rich dietary supplements are at their peak during the cold and wet season. To boost sales of the products accordingly, WEPA is using an attention-grabbing and identity-boosting secondary placement from DS Smith. The top sign and side poster prominently showcase the brand message and the different flavors of the powdered beverages. In combination with the open design, the high-quality print images encourage every health shopper to linger and spontaneously try out the different varieties.
In addition to attractiveness, the handling of a secondary placement plays a decisive role in the competition for limited sales space. To score points with pharmacists and their customers here, too, the assortment can be removed from the trays from two sides. This space-saving solution gives pharmacies great flexibility in their spatial arrangements. The display can be easily repositioned as required.
At the same time, the secondary placement is designed to be extremely resource-friendly based on DS Smith's closed-loop design principles. The company developed the guidelines together with the Ellen MacArthur Foundation. Their goal: to develop resource- and cost-efficient, circular and more sustainable innovations. The principles are optimally implemented in the display for apoday. The secondary placement is designed in such a way that only as much material is used as necessary. The handling ensures efficient processes and as a single-material solution made of corrugated board, the display can be fully recycled after use.
DS Smith also received awards for two other developments at the POPAI D-A-CH Awards: A gold award was given for the extravagant counter display for the new NIVEA Cellular 3in1 Care Make-up, and another bronze award for a display solution for Mondelez.
