Christmas paper: Classic, joyful or festive - in any case sustainable
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Due to Corona, more time is being taken this year to wrap Christmas presents. A beautiful wrapping shows appreciation, and you don't know if you might only be allowed to leave the presents at the door. The association DIE PAPIERINDUSTRIE asked its members what the trends are this year.
The time of thin papers seems to be coming to an end. The customer wants paper that is not only good for packaging, but also for handicrafts. Many consumers also want a reference to sustainability.
If you want to be on trend in terms of colour, you have the choice between classic, joyful and festive. If you like it classic, you can't go past gold - gold on white, gold on red, gold on green, plus silver on black. If you want to set cheerful accents, the more colourful shades will always include pink, light reds, a little turquoise and often white. The festive patterns are dominated by dark colours - grey, silver, black, petrol and clear shapes. The motifs include stars, deer, circles, balls, fir trees - and the paisley makes a comeback.
When it comes to the papers themselves, classic wrapping paper plays an important role for both homemade Advent calendars and wrapping paper. This year, however, grass paper and other "sustainable" papers are also on offer, printed in colour, with embossed foil, glitter and flock. Plus bags, pouches and cardboard packaging. Coloured cord is more popular for ribbon this year. Plastic films, including transparent ones, are hardly ever seen.
When everything is unwrapped, the wrapping paper should be put in the waste paper bin. In this way it contributes to the enormously high recycling rate in Germany. For 100 tonnes of new paper, the German paper industry uses 79 tonnes of waste paper. In total, around 16.9 million tonnes last year.
