Cascades brings innovation to the egg market with a new packaging solution

Both attractive and sturdy, this eco-designed packaging offers robust protection while opening impactful visual possibilities. Its sleeve openings and high-quality printing area break the mould of the traditional format. The packaging's innovative, highly resistant design is the result of research and development geared to the needs of processors, retailers and consumers alike. Cascades Fresh GUARD EnVisionTM enhances egg visibility and protection, reinforces brand presence on shelves and optimizes packaging operations.

Cascades Fresh GUARD EnVisionTM is also a comprehensive solution for egg processors: Cascades provides the equipment, packaging and technical expertise to automate its customers' end-of-line operations. This gives them a complete, customized and proven solution for optimizing their efficiency.

"Our team is committed to supporting customers in finding solutions for all their packaging needs, from farm to factory to store to home. This innovation challenge aimed to develop a solution that was sustainable, attractive, efficient, and comprehensive. We are proud to have achieved this thanks to the hard work and expertise of our multidisciplinary team. We are confident that this solution will enable us to accelerate our growth in the specialized egg industry," said Jérôme Porlier, President and Chief Operating Officer of Cascades Specialty Products Group.

This food packaging consists of a moulded pulp base and a sleeve made from coated recycled board. The product's durability for shelf stocking, transport and use has been rigorously tested. Eggs are better protected, as tests show that Cascades Fresh GUARD EnVisionTM triples the packaging's rigidity and doubles its stacking strength.1 Furthermore, the solution is sustainable, featuring eco-designed packaging made from 100% recycled fibres, and is pre-qualified as widely recyclable by How2Recycle®.

Cascades Fresh GUARD EnVisionTM is currently available in a 12-egg format.