APPVION INTRODUCES SUPERIOR DISPERSIBLE DIRECT THERMAL LABEL SOLUTION INTO PRODUCT LINE

Appvion Operations, Inc., a leading provider of advanced materials and specialty coated solutions, expands its direct thermal product platform by launching a superior Dispersible Direct Thermal label solution. Dispersible is a unique material that looks, feels, and tears like ordinary direct thermal paper but has a distinguishing feature – it disperses in cold water, hot water, and most aqueous solutions.

"I am very pleased to introduce our innovative Dispersible Direct Thermal label solution into the marketplace," said Meyer Weiss, Vice President, Advanced Materials & Solutions, Appvion. "Utilizing our extensive direct thermal technologies already in place, the offering highlights the benefits of Appvion's research and development capabilities. Our patent-pending technology presents excellent dry strength and runability and is durable enough to withstand freezers, microwaves, warming trays, and warming lights."

Appvion's Dispersible Direct Thermal product is ideal for direct thermal labeling systems, encouraging consistent labeling practices. The product is engineered to make labeling, scanning, and identifying a breeze in applications such as food storage containers, food rotation/inventory (FIFO), laboratory glassware, and other applications. Traditional labeling requires hand removal. Appvion's Dispersible product improves the clean-up process as it completely disperses within seconds in normal tap water or a dishwasher, depending on the level of agitation.

"Newly developed technologies are constantly changing the limits of what paper can do," adds John Mazuroski, Growth and Innovation Leader. "With the introduction of our water-dispersible product into our direct thermal portfolio, Appvion continues to provide functional, sustainable, fiber-based solutions for our customers."

Dispersible Direct Thermal label solution is available with FSC® chain-of-custody material and has been tested for flushability.